Who is Javita?
Javita was born from the idea of infusing healthy herbs into coffee - to give a one-two punch to one of the world's most popular beverages. Herbs to support energy, weight loss, appetite control, focus, etc. paired with delicious, South American, estate-grown coffee.
And, voila...
Every great tasting cup will not only give you what you already expect from coffee, but also provide the benefits from the natural herbs.
Javita is a combination of words, Java (a term used for coffee) and Vita (the Latin word for life). Millions of people already have coffee in their life, Javita wants to be their coffee for life.
Why coffee?
We wake up to it, surf the internet with it, we do business over it and we socialize with it. Simply put, coffee is part of our everyday culture. And chances are you’ve had a cup or two (or more!) already today. And if you haven’t, you definitely know someone that has.
According to the coffee industry:
- Coffee is the second most consumed drink, only surpassed by water
- Coffee is the second most traded commodity, only surpassed by oil
- 200 billion cups are consumed daily around the world
- 400 million cups are consumed daily in the United States
And there are countless benefits to your daily cup:
Coffee helps you think.
According to a recent report by the National Coffee Association, more and more people are recognizing the mental boost they’re getting from coffee. Studies show it improves cognitive function, short-term memory and concentration, so you’ll be able to understand and process new information quickly.
Coffee helps you perform.
Experts at the Harvard Medical School have reported that coffee has been shown to improve endurance performance in long-duration physical activities. In a different review of studies on caffeine and exercise, researchers found that caffeine improved physical performance by at least 10 percent.
For billions of people across the world, coffee plays an important role all day long. Feeling fatigued in the afternoon at work? A coffee break helps put us back on track. Facing a long drive or a night studying? Coffee can help us stay awake and alert.
Javita has taken the world's most popular beverage (behind water) - consumed by more than half the planet - and combined it with, arguably, the most popular, most visible day-to-day health and vanity concern - losing weight - and created Burn + Control Coffee.
In addition, Javita took it another step by infusing these weight loss herbs into green tea, herbs for focus and concentration into cocoa, and herbs for joint health and digestive/heart health into fruit-fusions for your daily water, and so on.
It's a powerful concept. It's some powerful drinks. Hot or cold, at home or on the road, no matter where you are - Javita - your coffee for life, can give you healthy drinks for a lifetime.